Two women at Quilt Exhibit

For Vendors

This year’s Great Wisconsin Quilt Show will take place September 8–10 at the Alliant Energy Center in Madison, Wisconsin. This three-day event for quilting enthusiasts of all levels is presented by PBS Wisconsin and Nancy Zieman Productions LLC. The Great Wisconsin Quilt Show is targeted to an educated audience eager for quilting know-how. Participating as a vendor is a great way to showcase your products and meet new customers. In fact, the event typically draws more than 20,000 attendees from across the Midwest and beyond!


  • 85,000-square-foot vendor mall
  • 10-category juried and judged quilt contest exhibit
  • 126 educational lectures
  • 30 Sit & Sew workshops
  • 28 hands-on workshops
  • 24 stage presentations
  • Annual “Quilt to Give” community service project


Vendor Registration Information
– Registration Application
Nonprofit Registration Application
Terms and Conditions
– Raffle Prize Donation Form
– Nonprofit Vendor Registration Form
Wisconsin Temporary Event Operator and Seller Form

Sponsorship Opportunities
Sponsorship Overview
Event Sponsorship Agreement
Quilt Contest Sponsorship Agreement
Sit & Sew Workshop Sponsorship Agreement
Stage Sponsorship Agreement
Sponsor Cover Sheet

Stage Demonstration Opportunities
– Stage Demonstration Proposal

Teaching Opportunities
– One-Hour Lecture Proposal
– Hands-On Workshop Proposal
– Sit & Sew Workshop Proposal

Vendor criteria: Products must be related to sewing, quilting and/or embroidery.


Commercial vendors may register according to the following booth rates: 

Standard Booth: $1,300
Corner Booth: $1,490

A standard booth includes a 10′ x 10′ area with one 8-ft. table, two chairs and a sign. The show is draped in gray. Vendors can purchase additional equipment and electricity through the Alliant Energy Center’s online ordering system. Vendor ingress is from 8 a.m. to 8 p.m. on Wednesday, Sept. 7.

Vendors can request a maximum of four, 3-day vendor passes (per each purchased booth) for staff. Vendor passes are mailed with the final confirmation packet three weeks prior to the show. Additional vendor passes may be purchased for $5 each.

Three-day parking passes can be purchased for $23 each through Aug. 1, 2022.

Cancellation policy: 50% of registration fees are refundable if cancellation is received prior to July 1, 2022. After that date, cancellations are not refundable.


Vendors can advertise their business in The Great Wisconsin Quilt Show event guide, which will be inserted in the Wisconsin State Journal newspaper on Sunday, Sept. 4 and distributed to all event attendees. Space is limited; contact Carrie Planert at 608-252-6298 or [email protected] for more information.

Questions? Contact Us