Two women at Quilt Exhibit

For Vendors

The 2024 Great Wisconsin Quilt Show will take place September 5–7 at the Alliant Energy Center in Madison, Wisconsin. This three-day event for quilting enthusiasts of all levels is presented by PBS Wisconsin and Nancy Zieman Productions LLC. The Great Wisconsin Quilt Show is targeted to an educated audience eager for quilting know-how. Participating as a vendor is a great way to showcase your products and meet new customers. In fact, the event typically draws nearly 20,000 attendees from across the Midwest and beyond!


  • 85,000-square-foot vendor mall
  • 10-category juried and judged quilt contest exhibit
  • 126 educational lectures
  • 30 Sit & Sew workshops
  • 28 hands-on workshops
  • 24 stage presentations
  • Annual “Quilt to Give” community service project


Vendor Registration Information
– Registration Application 
Terms and Conditions
Vendor Tax Information (required)
Raffle Prize Donation Form

Sponsorship Opportunities
Sponsorship Overview
Event Sponsorship Agreement
Quilt Contest Sponsorship Agreement
Sit & Sew Workshop Sponsorship Agreement
Stage Sponsorship Agreement

Stage Demonstration Opportunities
– Stage Demonstration Proposal

Teaching Opportunities
– One-Hour Lecture Proposal
– Hands-On Workshop Proposal
– Sit & Sew Workshop Proposal

Vendor criteria: Products must be related to sewing, quilting and/or embroidery.


Commercial vendors may register according to the following booth rates: 


Standard Booth:  $1,430
Corner Booth:  $1,640

Each booth includes a 10′ x 10′ area with one 8-ft. table, two chairs and a sign. The show is draped in gray. Vendors can purchase additional equipment and electricity through the Alliant Energy Center’s online ordering system. Vendor ingress is from 8 a.m. to 8 p.m. on Wednesday, Sept. 4.

Cancellation policy: 50% of total registration fees are refundable if cancellation is received prior to July 1, 2024. After that date, cancellations are not refundable.


Vendors and businesses can advertise their organizations in The Great Wisconsin Quilt Show Event Guide. The guide will be shared electronically, posted on the event website prior to the event, and 15,000+ will be distributed to attendees at the event. Space is limited; contact Mary Alice Van Gemert, [email protected] for more information.

Questions? Contact Us