Two women at Quilt Exhibit

For Vendors

The 2024 Great Wisconsin Quilt Show will take place September 5–7 at the Alliant Energy Center in Madison, Wisconsin. This three-day event for quilting enthusiasts of all levels is presented by PBS Wisconsin and Nancy Zieman Productions LLC. The Great Wisconsin Quilt Show is targeted to an educated audience eager for quilting know-how. Participating as a vendor is a great way to showcase your products and meet new customers. In fact, the event typically draws nearly 20,000 attendees from across the Midwest and beyond!


  • 85,000-square-foot vendor mall
  • 10-category juried and judged quilt contest exhibit
  • 126 educational lectures
  • 30 Sit & Sew workshops
  • 28 hands-on workshops
  • 24 stage presentations
  • Annual “Quilt to Give” community service project

2024 OPPORTUNITIES (coming soon)

Vendor Registration Information
– Registration Application 
Terms and Conditions
Vendor Tax Information (required)
– Raffle Prize Donation Form

Sponsorship Opportunities
– Sponsorship Overview
– Event Sponsorship Agreement
– Quilt Contest Sponsorship Agreement
– Sit & Sew Workshop Sponsorship Agreement
– Stage Sponsorship Agreement

Stage Demonstration Opportunities
– Stage Demonstration Proposal

Teaching Opportunities
– One-Hour Lecture Proposal
– Hands-On Workshop Proposal
– Sit & Sew Workshop Proposal

Vendor criteria: Products must be related to sewing, quilting and/or embroidery.


Commercial vendors may register according to the following booth rates: 

Early Registration pricing is available through January 11, 2024.

Standard Booth: early registration $1,300/ regular registration $1,430
Corner Booth: early registration $1,490/ regular registration $1,640

A standard booth includes a 10′ x 10′ area with one 8-ft. table, two chairs and a sign. The show is draped in gray. Vendors can purchase additional equipment and electricity through the Alliant Energy Center’s online ordering system. Vendor ingress is from 8 a.m. to 8 p.m. on Wednesday, Sept. 4.

Cancellation policy: 50% of total registration fees are refundable if cancellation is received prior to July 1, 2024. After that date, cancellations are not refundable.


Vendors can advertise their business in The Great Wisconsin Quilt Show event guide, which will be distributed to all event attendees. Space is limited.

Questions? Contact Us